Remarketing with Adwords
Everybody does remarketing nowadays and there is a reason for that: remarketing works for 80% of all websites. However, strategy is an aspect that is often taken too lightly.
A remarketing strategy must:
- Reach the right audience
- Not be overdone (less is more!)
- Be adjusted and tested constantly
Remarketing through AdWords
Google offers many remarketing options. Remarketing can be done on practically all of Google's channels:
- Through search ads (display different search ads to existing visitors)
- Through banners op the Google Display Network
- Through Youtube
- Through dynamic shopping ads (ideal for webshops)
The trick is to elaborate an encompassing strategy which brings all these channels together.
How can we help you?
Remarketing requires a strategic plan, a technical setup and the creation of graphics. We will help you with :
- Segmenting the right demographic for the right channel
- Installing the right technical aspects
- Creating the right communication for each demographic
Once everything starts moving, we monitor everything closely. Contact us for a conversation and to get an overview of your remarketing possibilities.