Advertising in Gmail

What are Gmail Ads?

Gmail Ads are unique ads that are only displayed in Gmail inboxes. Basically they are ads that look like e-mails. When a Gmail ad is opened, the user sees the entire ad, which can consist of a picture or even a video.

This is one of Google's newer products, which very few advertisers are making use of.

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Unique targeting methods

The targeting methods are extremely well suited for B2C. After all, almost everybody has a Gmail account. Targets can include:

  • People that have e-mails of competing or related products
  • Keywords
  • Remarketing lists
  • People that make online purchases
  • Sex/Age/Language/Region

Suited for branding en lead generation

Given the very high click through ratio's (they look like e-mails) this channel is very effective for branding purposes and is also a good alternative/extra channel for display advertising. The opened ad allows you to display an image or a video.

Because of the option to target "buyers" and people with e-mails from the competition, this can also be interesting for lead generation.

Interested? We will help you with the setup and follow-up.

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